The Snapchat app, created by three Stanford University students in 2011, also allows brands to pay to sponsor geofilters around locations and events.
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The app allows pictures, videos, text and drawings to be sent for up to 10 seconds before they disappear, but the digital postcard can be saved if you take a screenshot or download the image.įor instance, if you’re strolling along Worth Avenue, the iconic retail street in Palm Beach, you can snap a picture on the Snapchat app and slide your finger to access the street’s geofilter, which features the island’s iconic clock tower. Once you’ve captured a photo or video, swipe left or right to see if there are other geofilter options.
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Tap on your face (or someone else’s) to pull up a filter before you shoot a picture on the Snapchat app. To use the selfie-enhancing technology, turn on location services on your smart phone. Sharing photos and videos with a geofilter uses a form of technology called geofencing, which leverages GPS to designate an area where a geofilter, or photo frame, is available to anyone with Snapchat open in that spot. Everyone from Kim Kardashian to DJ Khaled has posted images using the filter. In Miami? Search for the geofilter designed by three Miami friends to look like a vintage postcard, with each pink-and-white letter in MIAMI depicting such Magic City icons as the University of Miami’s Ibis mascot, the Miami Heat’s Burnie mascot, palm trees, dolphins and a swimmer. Visiting Orlando? Look for the city’s Snapchat filter, which consists of black text along the top that reads ORLANDO, with the “O” at the end decorated like an orange. Some large places have multiple Snapchat filters. Most of Florida’s theme parks, museums, state parks, cultural centers and other spots have the filters, too. Cities small and large around Florida have their own Snapchat filters that can be used only in those places. Travelers using Snapchat can collect geofilters like souvenirs – especially around Florida, where the filters are plentiful.įlorida is one of the top five states in the nation with the highest number of geofilters, according to Zolenda, a Detroit marketing agency that specializes in mobile media. With one screen shot or downloaded image, the embellished photos can also become permanent reminders of your time in that locale. To access the designer-ready filters, you have to be in the right spot. Geofilters within the Snapchat app are location-specific graphic designs that can be added to pictures taken on the social media app. Its ability to create frames or overlays on photos makes it a fun feature for commemorating vacations and trips. With 166 million daily active users and 3 billion Snaps taken daily, Snapchat has become one of the most popular social media apps out there today.
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Actually, it’s a function within Snapchat, the trendy selfie mobile application that allows travelers to document where they are and what they’re up to in a creative, multi-media format that can be shared in an instant with friends, family and followers. Want to send a digital postcard from Florida?